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Self-Paced Online

Content Marketing for Associations 101

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Date Published

October 26, 2016


Wisconsin Society of Association Executives




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Association professionals wear multiple hats each and every day of their career. It's something that is truly in the foundation of what makes up a typical association expert. Then throw on top of that, the challenge that is marketing. Most small associations don't have a large marketing team; maybe one or two marketers - if the have dedicated marketers at all. Oftentimes, their marketing team is someone who is able to contribute 25-30% of their time to it. As content marketing has emerged as an asset to small marketing teams, we've learned quickly that associations are a perfect fit. How are small association marketing teams supposed to add yet another layer to their already time and resource-restricted schedule?

Understanding the basics of Content Marketing can open up your association to thousands of potential new members, and help your organization become thought-leaders in your industry.


  1. What is content marketing?
  2. What truly is GREAT content?
  3. Creating Content Strategies
  4. SEO Basics for Search Engine Exposure
  5. How to measure ROI?
  6. Helpful Tools

Please note that CAE exam and renewal applicants can only use a maximum of 50% of their application hours from self-study programs.

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Aaron Manogue

Aaron Manogue is currently Marketing Manager at AMPED Association Management in Madison and has a passion for helping young... Read More

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Program Titles and Supporting Materials

This program contains the following components:

Content Marketing for Associations - Video
Content Marketing for Associations - Paper
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If applicable, you may obtain credit in multiple jurisdictions simultaneously for this program (see pending/approved list below). If electing credit for this program, registrants in jurisdictions not listed below will receive a Certificate of Completion that may or may not meet credit requirements in other jurisdictions. Where applicable, credit will be only awarded to a paid registrant completing all the requirements of the program as determined by the selected accreditation authority.

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How to Attend

Join the self-paced program from your office, home, or hotel room using a computer and high speed internet connection. You may start and stop the program at your convenience, continue where you left off, and review supporting materials as often as you like. Please note: Internet Explorer is no longer a supported browser. We recommend using Google Chrome, Mozilla Firefox or Safari for best results.

Technical Requirements
You may access this course on a computer or mobile device with high speed internet (iPhones require iOS 10 or higher). Recommended browsers are Google Chrome or Mozilla Firefox.

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