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Live Webinars

Building an Engaging Brand for Your Association

How to create a strong brand foundation

What You Will Learn

What goes into a “strong brand”
Who should be involved in defining your brand
Factors to consider through the brand development process
Where to start and what to expect in a rebrand or brand refresh

Share this program:

What You Will Learn

What goes into a “strong brand”
Who should be involved in defining your brand
Factors to consider through the brand development process
Where to start and what to expect in a rebrand or brand refresh

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Tuesday, August 4, 2026

1:30 PM EASTERN
(10:30 PT / 11:30 MT / 12:30 CT / 1:30 ET)

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Price

$45 for Association Member
$75 for Non-member

60 minutes

Publisher

Michigan Society of Association Executives

Subjects

Branding, Marketing, Member Engagement

Questions

Already Registered? Refer to confirmation e-mail for connection instructions.

Something else? Please consult our FAQ page. If you're unable to find the answer you need, please call 737-201-2059 (M-F, 8am-6pm CT) or e-mail customer service.

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Summary

Your brand goes beyond a logo and color palette. It defines your association and how your members engage with you. Building a strong, engaging brand for your association is an in-depth, intimate (and sometimes even a little painful) process involving more than just your marketing team. It is a process that can transform your organization. In this webinar, we'll take a deep dive into everything you should consider to define and strengthen your brand as we explore the brand development process from ideation to execution.

SWL-27958

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Presenters

Victoria Veda

Victoria Veda joined Michigan Retailers Association in 2024, following an extensive background supporting entrepreneurs and... Read More

Credit

If applicable, you may obtain credit in multiple jurisdictions simultaneously for this program (see pending/approved list below). Registrants in jurisdictions not listed below will receive a Certificate of Attendance/Completion that may or may not meet credit requirements in other jurisdictions. Where applicable, credit will be only awarded to a paid registrant attending the live program at their own computer and phone.

How to Attend

Join the live program from your office, home, or hotel room using a computer with high speed internet. You may ask questions, participate in evaluations, and post comments from your computer during the program. Please note that credit (if available) is only provided to registered attendees participating at their own computer and phone. Simple instructions with a link to the program will be sent when you register and again the day before the webinar.

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SeminarWeb and Pennsylvania Society of Association Executives programs are non-refundable.

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